"Designer’s Dilemma"
Electronic Products consist of a lot of electric parts which are usually built on PCB , it’s called “System on Board (SoB)”. Recently some portions of electric parts of SoB have become embedded into the single semiconductor chip so called “System on Chip (SoC)”. In more advanced cases, Logic LSIs and Memory LSIs are assembled into single package , it is called “System in Package (SiP)”.

Now, ideas of SoC and SiP are combined together and it cane be called “System in Semiconductor (SiS)”. SiS contributes to ease up the system design procedure, however new issue arises. While using SoB scheme, all the electric parts should be chosen by set product designers. By using SiS technologies, semiconductor designers must take responsibilities for system design. In other words SiS will gives less flexibility to set product designers who design the systems to determine product features and specifications. As you can see, this is the “Designer’s Dilemma” when they choose high integrated semiconductor chips for systems.

GENUSION solves the problem with new business scheme.

The digital products in multimedia have required more and more flexible use of memory LSIs and package to achieve down sized or high-performance features for mobile applications. GENUSION supports system designers, set products designers and LSI designers by introducing “Flex-SiP” business platform with unique marketing activities and technologies.

The most suitable memory LSIs with lower cost can be combined into the best SiP or MCP package as “Flex-SiP” of GENUSION according to customer’s needs. GENUSION selects the best fit memory components and package through good cooperation with wide range of memory vendors and package & testing subcontractors. GENUSION defines this scheme as “Enterprises’ Business Link of memory solution”.

For package solution, GENUSION doesn’t just utilize the available LSI package in the market but also developing the new packages like “Si-Capsule” (it’s trade mark). GENUSION also develops “Application Specific Standard Product (ASSP)” Flash as it’s own products with “B4-Flash” technology to offer 100MB/sec programming speed and low cost NOR feature equivalent to NAND cost.

GENUSION continues to perform the “Play Catch Marketing” (Interactive marketing) among the products and technology market. GENUSION believes “Enterprises’ Business Link of memory solution” will be the key word for unlimited possibilities of growth in electric products.